BRANDING
SIGNAGE
MENUS
MIRAMONTE
Miramonte reimagines the American diner for the desert. Perched in Tucson with sweeping views of the surrounding mountain range, this design-forward restaurant balances elevated comfort with casual confidence. The space features raw concrete walls and floor-to-ceiling windows that frame the view, a focused bar program built around martinis and old fashioneds, and an ingredient-driven menu spanning house-made onion dip to Delmonico steaks and rotating pies.
BRANDING | MENUS | SIGNAGE
Photography: Giuseppe Antonio DeMasi
our approach
We developed a comprehensive brand identity that honors Miramonte's dual nature: refined but approachable, rooted in tradition but unafraid to push forward. Working closely with the restaurant owners and interior design team, we created a cohesive visual system that spans every touchpoint: primary brand identity, bar program materials, menu design, exterior and interior signage, custom matchbooks, and waiter details like tie pins.
The visual language reflects Tucson's desert landscape and mid-century Southwest design, creating a timeless Americana aesthetic that feels equally at home during lunch service or late-night cocktails.
